Key experts in travel automation will share their experiences in what are the successful models for your business and how to incorporate technology to optimize your business and develop customer loyalty.

Trends in travel automation will be discussed by leading panelists competent to answer all your questions.

The presentation on this topic will try to define the specifics in the web design for travel and tourism. A comparison between different design solutions will be provided in an attempt to define the successful web site profiles in different areas depending on the target market, customer groups, services, size of the business, and others. Unanimously, everybody is in agreement these days that the web page is a key component of the business environment for a travel agency, hotel, or tour operator.

There are, however, specifics and issues that have to be addressed when developing a travel website. Their hompage, for instance may feature large, attractive photos because of their emphasis on visual appeal. On contrary, you may want to provide as much information as possible to your visitors in order to turn them from lookers into bookers. Become aware that there are several parameters that your web designer should balance in order to best reflect your business idea, service, or else.

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines like Google via the "natural" or un-paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Deciding to hire or outsource an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. The conference intends to discuss at popular level the advantages and benefits of employing this technology and what are the specifics in the travel context.

Social Media optimization is considered an integral part of an online reputation management or Search Engine Reputation Management strategy for organizations or individuals who care about their online presence. It is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of special blog search engines. Moreover, It is related to search engine marketing, but differs in several ways, primarily for the focus on driving traffic coming from sources other than search engines.

Best cases and samples will be shared with the audience by leading experts in this area. With the increasing role of Facebook, LinkedIn, Twitter, and others as ranking recommendations, the role of SMO is growing significantly. How it could be best applied in doing travel business and what are the specific benefits, and how to recognize them, will be one of the main objectives in the relevant presentations.